3 March 2012

Secret 7"

i'm proud to be involved in Secret 7", a project which aims to rekindle some of the excitement for sleeve art in the digital era by exploring how a track would be interpreted by an array of brilliant artists.

In April The Idea Generation gallery in Shoreditch, London will exhibit around 700 unique seven-inch sleeves inspired by tracks from The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & The Whale and Ben Howard. The exhibition has an added air of mystery as no-one will know who designed each sleeve, or which of the seven tracks is housed inside.

On the 21st April, Record Store Day, each of these true one-offs will go on sale – and only after purchase will the buyer find out whose creations they have bought. Every penny profited from the sale of these exclusive vinyl records is going to Teenage Cancer Trust.

The line-up of musicians have dug out their pens, pencils and paints to visualise their song within that 7"x 7" square; along with a crack team from the world of art, design and music.

Each host has also challenged creatives from across the world to submit a design through the Talenthouse platform. Thousands were submitted and whittled down to join the exhibition.

Finally those designs will be joined by a few from teenagers that the charity has helped.

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